Your Secret Consumer Scores: What Are They and How Are They Used?
November 12, 2019
It should come as no surprise that physicians rank among the most marketed-to professions. Perceptions about physician income and decision-making authority for health care result in a constant stream of calls, e-mails, solicitations and requests for your time.
You are certainly aware of how your credit is monitored, but are you aware that there are other “consumer scores” that rate your status as potential customer?
The New York Times recently reported on these services and how they are used, which can include decisions about how to handle a customer’s product return, telephone wait times, and insights on your “past experiences and current sentiment.” Fortunately, while many jurisdictions don’t yet require these services to disclose what information they have collected on you and how it may be used, most do have some mechanism for requesting this data. This article summarizes some of the options to obtain information collected about you and how you are rated.