What do you get when two companies with market capitalizations totaling more than $1 trillion disagree on who rightly owns something? A decade of litigation costing untold millions and a date with the nation’s highest court for a mega-dollar battle.
Peloton filed a lawsuit claiming rival Echelon Fitness was attempting to get a free ride off of their innovations such as a red, white and black color scheme. Flywheel Sports faces similar Peloton complaints.
